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Tuesday, June 26, 2012

Where Is Falafelwich?

Posted By on Tue, Jun 26, 2012 at 11:00 AM

click to enlarge falafelwich0625.jpg

Has Falafelwich (@Falafelwich; 314-884-8370) gone AWOL?

The food truck last tweeted about its regular operations on Friday, June 8, prior to the most recent "Food Truck Friday" organized by Sauce. It hasn't updated its Facebook page since that same day. The Falafelwich website redirects to a Go Daddy page.

Gut Check has reached out to the Falafelwich operation directly for more information. However, we can confirm at least one change.

Falafelwich launched one year ago, the first food truck from St. Louis-based restaurant PR and branding firm Inside Hospitality. Prior to the truck's debut, Gut Check spoke with Inside Hospitality owner Gary Tripp about the venture.

Is this Inside Hospitality's first food truck venture?

Tripp: It is the first food truck concept that will be operated by us. We have worked on a great number of food truck consulting projects over the last several years throughout the country.

A phone call to Inside Hospitality this morning reveals that the company no longer has a stake in Falafelwich, nor is it involved in the food-truck business in St. Louis at all.

(Local food-truck obsessives might remember that Falafelwich planned to launch a second, meatball-centric venture called Big Balls. That truck even had a nascent Twitter and Facebook presence, both now deleted.)

This is the second time this year a food truck has gone silent without explanation. Sicily Streat (@SicilyStreat; 314-440-2636), née Mangia Mobile, went quiet at the end of February.

More as we learn it.


"Falafelwich Wagon Prepares to Hit the St. Louis Streets" (May 12, 2011) "Big Balls Meatball Sandwich from Falafelwich" (September 26, 2011) RFT review of Falafelwich (November 24, 2011) "Where is Sicily Streat?" (March 27, 2012)

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