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Tuesday, August 7, 2012

Ragu: It's What's For Dinner If Your Child Walks in on You Doing The No Pants Dance

Posted By on Tue, Aug 7, 2012 at 9:00 AM

Coverage of the Olympics is undeniably family-friendly programming, especially as the weekend wanes on Sunday evening. It's also when Ragù chose to air a new commercial, which features a young boy walking in on his parents having sex. Later, at dinner with his parents, said lad eats a plate of pasta smothered in Ragù, staring ahead with the dead-eyed calm of a child who has just become a bit more of an adult -- an adult who will probably become a serial killer.

On Sunday, August 5, Ragù debuted the commercial, which totes the tag line, "A Long Day of Childhood Calls for America's Favorite Pasta Sauce." Gut Check suggests that a more kid-friendly example of a long day of childhood might be the very event viewers tuned in to see that night -- sixteen-year-old gymnast McKayla Maroney competing in the vault final. Apparently, Ragù attaches a different kind of nostalgia to coming of age. Watching your parents do the nasty is what the company wants you to think about when ladling its hot, steamy sauce on your noodles and meatballs.

The jingle attached to the commercial unfurls, with a country twang, the following narrative:

"Parents in bed, but it's just eight o'clock/That's why they taught you, you should always knock/He needs Ragù/Cause growin' up's tough/Give him Ragù/He's been through enough."

More than anything, Gut Check finds the commercial confusing. Offensive? Well, we're not sure. Are we supposed to be offended? If the aim is to persuade parents to teach their children to eat their feelings, sorry to say Ragù is way, way late to that party.

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