Support Local Journalism. Join Riverfront Times Press Club.

Friday, November 16, 2012

Hostess to Liquidate, Sell Brands

Posted By on Fri, Nov 16, 2012 at 9:00 AM

VIA FACEBOOK

Earlier this week, Hostess Brands shuttered its St. Louis factory, crushing the field-trip dreams of countless area schoolkids.

Today, the maker of Twinkies, Ding Dongs, Wonder Bread and more announced that it's liquidating the whole damn company.

Hostess filed for Chapter 11 bankruptcy at the beginning of this year. The company claims that a strike by its union employees forced the closure of select factories, including the one in St. Louis, and now the company.

See Also: - "Vintage, Psychedelic Ads for Twinkies" - "R.I.P. St. Louis Hostess Plant; Most Delicious Field Trip EVER!"

"We deeply regret the necessity of today's decision, but we do not have the financial resources to weather an extended nationwide strike, Gregory F. Rayburn, chief executive officer, said in a statement posted on the company's website.

"Hostess Brands will move promptly to lay off most of its 18,500-member workforce and focus on selling its assets to the highest bidders."

Before you rush to the store to stock up on your favorite Hostess treat, do note that the company plans to sell many of its brands, so Twinkies very well might live on.

And for those of you who have stockpiled a pantry full of the supposedly apocalypse-proof snack in anticipation of this very day, well, let's turn the proceedings over to urban-myth dispellers Snopes. Just how long of a shelf life do Twinkies have, Snopes folks?

Twinkies have a shelf life of twenty-five days, not seven years, and certainly not fifty years.

Tags: ,

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

Read the Digital Print Issue

July 28, 2021

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2021 Riverfront Times

Website powered by Foundation