Thursday, December 6, 2012

Arby's Commercials Are Just The Worst: An (Incomplete) Historical Accounting

Posted By on Thu, Dec 6, 2012 at 7:00 AM


Have you noticed the latest ad campaign from Arby's? It features a "legendary detective" trumpeting the fact that Arby's doesn't get its meat from a "factory," as Subway does, but slices it fresh in the restaurant.

In one of these ads, this detective even tries to give a meat slicer to a Subway employee (we're meant to assume she must be a real Subway employee because the ad blurs out her face) through the drive-thru window, which

1) There are drive-thru Subways?

2) That's just plain obnoxious.

The new ads are terrible, unpleasant to watch and unlikely to tempt even @DadBoner to pig out on some roast-beef sandwiches and curly fries.

In other words, the new ads are just like every other Arby's ad ever. Here Gut Check presents a brief, incomplete accounting of Arby's advertising awfulness.

If Arby's latest campaign doesn't strike you as that bad, it's because we have only recently left behind what might have been the single-worst ad campaign in the entire history of fast food:

If the Mayan apocalypse does happen this month, I envision hordes of skeleton soldiers marching through the streets with dead babies on spikes, all of them (the skeleton soldiers, that is, not the dead babies) singing, "It's gooood mooood food."

Having obnoxious young "cool" guys with ridiculous catch phrases is one of Arby's go-to strategies, because the "Good Mood Food" dude succeeded this über-bro:


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