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Tuesday, January 22, 2013

McDonald's Films TV Commercial in Delmar Loop, Downtown and at Lambert Airport

Posted By on Tue, Jan 22, 2013 at 1:49 PM

A film crew shooting a McDonald's commercial in the Delmar Loop on Tuesday. - KAITLIN STEINBERG
  • Kaitlin Steinberg
  • A film crew shooting a McDonald's commercial in the Delmar Loop on Tuesday.

If you've ever been struck by a sudden craving for an Egg McMuffin and wished McDonald's could deliver, today might be the day your wish comes true.

Gut Check spotted a film crew and a guy on a moped wearing a McDonald's jacket in front of Chuck Berry Plaza this morning, and we just hoofed it down the block from Gut Check International Headquarters to confirm that McDonald's is indeed shooting a TV commercial at the University City, um, landmark.

At 9 a.m., a crew set up a limited McDonald's breakfast menu and a call box like the kind used to place orders in drive-throughs. When inquisitive pedestrians walk by and decide to try to order from the seemingly random speaker, much to their surprise (or maybe not, given that there are camera crews all over), a guy rides up on the aforementioned moped to deliver fresh, hot McDonald's food to the person who placed the order.

According to Tina Cross, a freelancer serving as the line producer for the commercial, the bit at the Chuck Berry statue is one in a series of short vignettes related to a new local McDonald's slogan, "Good Morning, STL." Cross says she thinks this is one of many advertising campaigns targeting a specific region or city that McDonald's is beginning to produce all over the U.S.

The St. Louis commercial will have one feature its sibling ads probably won't, though: snow. "The snow is interesting," Cross says, shivering. "If they had pitched it like this, it wouldn't have happened, of course."

But honestly, what goes down better on a cold snowy day than a warm, chewy Sausage, Egg & Cheese McGriddle? (Actually, Gut Check can think of plenty of things -- starting with tequila -- but they don't pay us to dream up TV commercials.)

Cross tells us the crew commenced shooting at 5 this morning downtown at the Bank of America on Market Street before moving to the airport and finally the Loop. Each location, Cross says, represents an "iconic" area of St. Louis.

Downtown? Sure. The Loop, absitively, and the Chuck Berry statue in particular, OK, hail hail rock & roll and all that. But the airport? Surely not in honor of Up in the Air. Planes, Trains & Automobiles? Must be.

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