Friday, February 15, 2013

Taste Test: Lay's New Sriracha, Chicken and Waffles and Cheesy Garlic Bread Chips

Posted By on Fri, Feb 15, 2013 at 7:00 AM

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Lay's Chicken and Waffle potato chips smell strong of maple syrup. - LIZ MILLER
  • Liz Miller
  • Lay's Chicken and Waffle potato chips smell strong of maple syrup.

Chicken and Waffles Lay's Chicken and Waffles chips are weird. They're easily the weirdest of the three finalist chip flavors, but more than that, it's just weird that they exist. As a meal, chicken and waffles are the perfect pairing; sweet and savory flavors complement one another, while the crunch of fried chicken gives way to fluffy, doughy waffles. Matching that experience in a single potato chip is a tall order, and not one we're certain we'd ever place.

But much to our surprise, Lay's pulled it off. Of the three finalist flavors, the Chicken and Waffles chips were our favorite. These chips really do taste like their namesake, thanks to an addicting balance of sweet maple syrup and salty, savory flavors. We found ourselves staring down the bottom of this bag, almost mesmerized anew with each chip. How did Lay's achieve such a thing?

How did Lay's distill the flavors of an entire meal into one potato chip flavor yet couldn't get the recipe for Sriracha right?

Maybe it's not worth asking too many questions, though. That takes away from valuable potato-chip eating time.

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