Tuesday, March 26, 2013

A-B Unleashes the Straw-Ber-Rita on Unwitting Drinkers

Posted By on Tue, Mar 26, 2013 at 8:00 AM


Well, crap. Anheuser-Busch is at it again.

On the heels of last year's stunning success with its Bud Light Lime-A-Rita, A-B has released the Straw-Ber-Rita.

Contrary to what it sounds like (a sad border-town stripper), the Straw-Ber-Rita is a mixture of Bud Light Lime and strawberry flavoring. A malt strawberry margarita drink in a can. Yum.

See Also: - Anheuser-Busch Due to Roll Out Test Markets Margarita-Flavored Beer - Trying and Failing to Conquer the Beer Margarita at El Maguey

Mike Sundet, Senior Director of Innovation at A-B had this to say of the original Lime-A-Rita: "This is our take on the traditional margarita. Beer drinkers were already mixing Bud Light Lime into margaritas to create 'beer ritas'; Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors."

Apparently, A-B was under the impression that beer drinkers were adding strawberry syrup to their Lime-A-Ritas, and they decided to capitalize on it. Or they were really drunk one day during a planning meeting. Which is how Gut Check runs all of our planning meetings, so of course we approve of the process.

According to the Straw-Ber-Rita publicity announcements, the drink is available in 8-ounce cans and comes with either 8 percent ABV or 6 percent ABV. It also has natural flavors, artificial sweeteners and artificial colors. 'Cause we all need a little more Red 40 in our bodies.

Gut Check's crack investigative work has discovered that they are available at Randall's Wines and Spirits around town, which means they'll be invading your local convenience stores any day now. Enjoy.

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