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Monday, May 6, 2013

Released Today: New Budweiser Can Shaped Like a Bow Tie

Posted By on Mon, May 6, 2013 at 3:00 PM

Budweiser's new formal attire. - IMAGE VIA

Let it be known that Gut Check is always on the cutting edge of technology. Especially when said technology involves beer.

Today, St. Louis' own classic American lager, Budweiser, is loosing upon humanity a new beer can -- not simply an updated label or artwork, but quite literally an entirely new can. The can takes the form of Budweiser's classic "bow tie" symbol, which is emblazoned on every Budweiser product: Yes, ladies and gentlemen, now even the cans themselves feature a cinched, bow-tie shape.

The new product will be sold in eight-packs, and the changes don't stop there: Another feature that has attracted attention is the can's 11.3-ounce volume, down a whopping 0.7 ounces from the standard 12-ouncer we know and love.

The diminished...shall we say...capacity has cheesed off aficionados.

We cracked open an eight-pack in the office. The tasting panel agreed that the beer smells and tastes like Budweiser. (We drank it straight from the can, but we took a look and can confidently report that it looks like Budweiser too.)

The cans, though, are different. They're...thick. Really thick. You know how when you open a can of Bud (or any other beer, or any soda), you can dent the can simply by pressing gently with your thumb? Well, not this can, pal.

Because Gut Check always goes the extra mile, we tracked down Pat McGauley, vice president of innovation for Anheuser-Busch, and asked him about the genesis of the new can, and also about whether its physical peculiarities caused any engineering challenges.

Next: Kicking the new Bud can with Pat PcGauley, VP of innovation for A-B...

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