Support Local Journalism. Join Riverfront Times Press Club.

Wednesday, May 15, 2013

Taste Test: Wendy's New Late-Night "Moonlight Meal Deal" Targets Millennial Dudes

Posted By on Wed, May 15, 2013 at 12:00 PM

Wendy's "Moonlight Meal Deal," aimed at "Millennial males." | Image via
  • Wendy's "Moonlight Meal Deal," aimed at "Millennial males." | Image via

Having properly mourned the passing of the classic Wendy's dollar menu, Gut Check's former favorite grab-bag of fast-food bargains, we decided it was time to check out the chain's latest innovation in low-price, high-value fast food: the "Moonlight Meal Deal," described in a company press release as targeted at "millennial males."

Released earlier this month, the deal is available at Wendy's locations across St. Louis.

After finding a designated driver to swing through our neighborhood Wendy's (2130 Hampton Avenue; 314-781-4569) drive-thru, Gut Check completed the first phase of our Moonlight Meal Deal, um, research.

See also: - Wendy's Ditches Dollar Menu For New "Right Price, Right Size" Menu

   Behold Wendy's "Moonlight Meal Deal." | RFT photo
  •    Behold Wendy's "Moonlight Meal Deal." | RFT photo

Checking in at a mere five bucks, the MMD features a "Double-Stack Hamburger" (two junior-hamburger patties topped with American cheese, ketchup, mustard, pickles and onions), a generous portion of chili cheese fries and a soda so copious you could drown Michael Bloomberg's grandkids therein. The catch gimmick: You can only order it after 10 p.m.

Along with the dimensions of the soda (and the vastness of the soft-drink selection, thanks to Wendy's Coca-Cola Freestyle machine), we were immediately impressed by the chili cheese fries. These were served piping hot, covered in Wendy's ever-reliable chili and topped with cheese sauce and shredded cheese. They tasted great, though they're definitely not an eat-on-the-go proposition. Nosiree, thems a sit-down side dish that requires more than a few napkins.

The "Double-Stack" is substantial as far as fast-food burgers go, but nowhere near the size of Wendy's Hot N' Juicy or Baconator offerings.

As for the whole bit about targeting the meal at millennial dudes? Wendy's says it's due to a recent survey conducted by Braun Research, which found that this demographic, specifically, wants convenience, quick service and food options for $5 or less when considering where to sate their "late-night dining" needs.

Um, OK.

While there's no denying the power of the $5 price tag, eating chili cheese fries after 10 p.m. always feels like a bad idea. Gut Check'll definitely be ordering the "Moonlight Meal Deal" again -- we just wish we could do it in the light of day, perhaps while toying with that Coca-Cola Freestyle machine and sitting by the fireplace in Wendy's dining room.

See also: - New "Ultra Modern" Wendy's Opens on Hampton Avenue

Tags: , ,

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

Read the Digital Print Issue

October 13, 2021

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2021 Riverfront Times

Website powered by Foundation