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Wednesday, September 18, 2013

Breastaurant Wars: Hooters Competitor Twin Peaks to Open St. Louis Location

Posted By on Wed, Sep 18, 2013 at 8:00 AM

       Just a day at the ol' mountain lodge. | Twin Peaks
  •        Just a day at the ol' mountain lodge. | Twin Peaks

Twin Peaks is coming to St. Louis, filling a desperate void of wings and boobs. The company, based in Dallas, will open a franchise in town in 2014 to be a knockoff competitor to Hooters (100 North Seventh Street; 314-588-0738).

See also: Wing-Driven Thing: Hooters gets a menu makeover, but some things never change

       Guys, Twin Peaks is really about the food, okay? | Twin Peaks
  •        Guys, Twin Peaks is really about the food, okay? | Twin Peaks

The franchisee, a company called St. Louis Lodge Ventures, will open three locations in Kansas City (one is already up and running in Olathe) and not one but five in St. Louis in 2014. It's still too soon to even know where they will be located, Twin Peaks' Hannah Mason tells Gut Check.

To its credit, one thing Hooters prides itself on is the "delightfully tacky" whiff about the whole thing -- that and somewhat decent wings. It's in on the joke. Right? Twin Peaks, though, is really pushing the "you're a manly man" thing. The place is lumberjack-themed, bills itself as "the ultimate man cave" and serves up "hearty man fuel." Did we mention the "rugged mountain lodge setting"? Twin Peaks even one-ups Hooters in terms of skin.

       Look at all those rugged men! | Twin Peaks
  •        Look at all those rugged men! | Twin Peaks

You might think Hooters is a cheesy relic of the 1980s (and you'd be right) but the so-called breastaurant industry is actually growing. As we reported in 2011, chains like Twin Peaks, the Tilted Kilt Pub & Eatery (I-55 & Highway 41, Arnold; 636-287-6300) and Brick House Tavern + Tap (2 McBride and Son Center Drive, Chesterfield; 636-536-6291) have been rapidly expanding over the past several years.

Anyway, Twin Peaks is even throwing a party on September 26 for Lumberjack Day (obviously), but alas, St. Louis will be left out of the flannel fete, at least this year. You'll have to drive to KC to get your manly man on.

Gut Check is always hungry for tips and feedback. Email the author at [email protected] or follow her on Twitter.

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