Tuesday, October 29, 2013

A Cardinals World Series Hurts Some Local Restaurants' Bottom Line

Posted By on Tue, Oct 29, 2013 at 7:00 AM

Cardinals fans would rather GO CRAZY than have a quiet, civilized dinner at Stellina. - JON GITCHOFF AND TARA MAHADEVAN
  • Jon Gitchoff and Tara Mahadevan
  • Cardinals fans would rather GO CRAZY than have a quiet, civilized dinner at Stellina.

We're right in the middle of the World Series, and after last night's loss, we aren't feeling too great. Having our home team in the big game is big business for many St. Louis sports bars, but unfortunately the opposite can be true for small, local restaurants who do not have televisions.

The owners of Stellina (3342 Watson Road; 314-256-1600) have felt this negative impact badly enough that they included a good-natured "rant" in their weekly newsletter about the problem.

"From Sydney Street to down the street and everywhere in between, independent restaurants everywhere are struggling," it read. "The truth is, if you aren't located within two blocks of the stadium, or have 400 TV's in your place, you are most likely looking at an empty restaurant."

See also: Welcome to St. Louis, Boston Red Sox Fans: 5 Tips for Getting Around

"It hurts business, but it's also something we have to deal with once in a while. We're a baseball town, I get it," says Jamey Tochtrop, chef at Stellina. "We're not mad -- there isn't a real great solution."

Stellina, like many small, cozy restaurants in town, is the kind of place diners visit to get away from the television, but that's rough when an entire city is glued to the games. Tochtrop says they've tried to adjust by cutting staff hours and not purchasing as much food, but there's not much else he can do.

"People have said to do game-day specials, but that doesn't do much from our perspective," Tochtrop says. "We just have to accept it."

We heard similar concerns over at Local Harvest Cafe & Grocery (3137 Morganford Road; 314-772-8815), though the games have been helping the grocery part because people are picking stuff up to go, says packaged-foods chef Dan Johanning.

"It's just one of those things, especially with St. Louis being such a special place when it comes to Cardinals baseball," says Johanning. "Even people that may not be huge Cards fans like to get into the camaraderie. It's a very community-oriented thing."

As with Stellina, Johanning says any other time of the year, it'd be a hindrance to have televisions in the restaurant.

"Even if we had it on, I'm not sure we'd be people's first choice," he says.

So, St. Louis servers and restaurant managers, have you seen business slow down as people flock to sports bars to watch our beloved Cards? Let us know in the comments.

After the jump, read the full rant from Stellina's newsletter.

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