Thursday, March 5, 2015

Prairie Farms' Peeps-Flavored Milk Is Real

Posted By on Thu, Mar 5, 2015 at 6:00 AM

Ignore our messy desk and focus on the glory of Peeps. | Nancy Stiles
  • Ignore our messy desk and focus on the glory of Peeps. | Nancy Stiles

Last year, Carlinville, Illinois-based Prairie Farms delighted us (sort of) with its new seasonal product: jellybean milk. Obviously, those mad scientists had to top themselves, and they've done it with one of the most iconic and, dare we say it, controversial Easter-related treats ever: the marshmallow Peep.

See also: Jellybean Milk Is Locally Based Prairie Farms' Curious New Seasonal Flavor

Prairie Farms also has a milk-processing plant in Hazelwood, so rest assured we are getting the freshest marshmallow juice milk possible. There are three flavors: Peeps marshmallow, Peeps chocolate marshmallow and Peeps Easter egg nog. The milks will be available beginning this week at stores "throughout the Midwest," along with Prairie Farms' recipe contest.

Easter fun for everyone. | Nancy Stiles
  • Easter fun for everyone. | Nancy Stiles

That's right -- you're encouraged to try the milk in your coffee (?) and cereal (??) to "express [your] PEEPSONALITY in new ways this spring," according to a release. The recipe contest, which lasts from March 9 to April 5, requires the use of at least one Prairie Farms product and your favorite Peep. Five random submissions will win a prize package every day, plus weekly Easter basket prizes, which will contain $250 in cash, $100 toward Prairie Farms products and a $250 in product donations to your choice of food bank.

As with the jellybean milk, the Peeps milk has a thicker consistency than regular milk. The first two did have a distinct marshmallow flavor, which ended up tasting more like melted ice cream (vanilla and chocolate, respectively). It's easy to see why this would appeal to kids.

The egg-nog milk was less delightful -- then again, we're not huge fans of egg nog in general, so that might be the reason why. Oh well. Maybe it'll perk up with some Irish whiskey.

Gut Check is always hungry for tips and feedback. E-mail the author at Nancy.Stiles@RiverfrontTimes.com.

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