Monday, January 4, 2016

We Tasted Folgers Perfect Measures — And Yeah, We Ate Them, Too

Posted By on Mon, Jan 4, 2016 at 6:30 AM

click to enlarge It turns out, eating coffee grounds is a bad idea. - KELLY GLUECK
  • Kelly Glueck
  • It turns out, eating coffee grounds is a bad idea.

This is Folgers Perfect Measures, a new product from the makers of America's No. 1 coffee brand — as if Justin Trudeau hasn't already given us enough reason to plot a move to Canada. 

click to enlarge Folgers has a new line of idiot proof coffee. Or so they thought. - KELLY GLUECK
  • Kelly Glueck
  • Folgers has a new line of idiot proof coffee. Or so they thought.

The new Perfect Measures are compressed tablets of coffee you simply drop in a filter — they take the "guesswork out of brewing a consistently great pot" — rather than, you know, relying on that clearly labeled scoop that says "two scoops equal one cup." 

So this is Folgers' answer to Keurig, right?

click to enlarge Doggie treats? Jerky? - KELLY GLUECK
  • Kelly Glueck
  • Doggie treats? Jerky?

No. These are literally compressed coffee tabs that you put in your standard drip coffee maker, just as you would ground coffee. Apparently, we've become so lazy as a society that scooping pre-ground coffee into a filter has become just too onerous a task. 

So enter Perfect Measures, which look sort of like the java version of particle board. Or dog treats. Or those things you put under a piece of furniture to slide it across the floor. 

St. Louis has been chosen as a test market for this new product. (Right now they're available in just four markets nationwide!) So an enterprising PR person at Folgers asked the Riverfront Times to sample these new feats of coffee engineering and tell you all what we think. 

click to enlarge "It tastes like Folgers." - KELLY GLUECK
  • Kelly Glueck
  • "It tastes like Folgers."

So, drumroll: We think they taste, pretty much, like Folgers. 

But let's be honest here — we really wanted to know what would happen if we ate one. Just look at them. The quarter-sized discs beg to be placed on the tongue as if we're dropping coffee acid. Juvenile? Maybe, though it was an entirely better proposition than grinding one up and snorting it, as one of our staff writers suggested (in his defense, he was on a deadline). 

And if they just wanted someone to drink these things, why send them to the RFT? There's a daily newspaper in town for that.

click to enlarge Not so bad. - KELLY GLUECK
  • Kelly Glueck
  • Not so bad.

At first, the Perfect Measures tab didn't taste that bad — just a dry, coffee-flavored pellet. Maybe we were on to something. If scooping coffee is so difficult, why not cut to the chase and just start eating it like a mint?

Yeah, not so much. Remember, these are compressed coffee grounds, not instant coffee or coffee flavored powder.

The flavor started getting a little bitter — and chunky. 

click to enlarge Things take a turn for the worse. - KELLY GLUECK
  • Kelly Glueck
  • Things take a turn for the worse.

After about twenty seconds, the bonds that hold the grounds together disintegrate, leaving behind a pile of actual coffee grounds in the mouth. So basically, it's like doing a shooter of coffee grounds out of the filter, only full strength.

click to enlarge Maybe eating coffee isn't a good decision. - KELLY GLUECK
  • Kelly Glueck
  • Maybe eating coffee isn't a good decision.

Our test dummy may now have an ulcer. 

Yeah, don't try that at home.

Just brew the stuff. Or go out and get a pour over.

click to enlarge The worst part of waking up. - KELLY GLUECK
  • Kelly Glueck
  • The worst part of waking up.

We are always hungry for tips and feedback. Email the author at cheryl.baehr@riverfronttimes.com.


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