Support Local Journalism. Join Riverfront Times Press Club.

Thursday, August 25, 2016

Twin Peaks Brings Titillating Sports Bar Fun to Chesterfield

Posted By on Thu, Aug 25, 2016 at 7:44 AM

click to enlarge Twin Peaks is known for its comely servers — and ice cold beer. - PHOTO BY STEVE TRUESDELL
  • Twin Peaks is known for its comely servers — and ice cold beer.

Twin Peaks, the Texas-based franchise that just opened its first St. Louis-area location in Chesterfield, isn't your run-of-the-mill sports bar.

It's a little bit nicer. A little bit shinier. The food is made from scratch, not just heated up from a freezer.

But that's not really what gives Twin Peaks (963 Chesterfield Center, Chesterfield; 636-812-2505) its cache. The restaurant's main claim to fame is that its servers are generally a lot more good-looking than at lesser bars. They're also wearing, as a rule, quite a bit less clothes. The restaurant's tagline: Eat. Drink. Scenic Views. 

Unlike Social House II, the sports bar concept that had a brief run in the Loop earlier this year, the servers at Twin Peaks aren't wearing pasties and body paint. But they are generally wearing very short shorts and cleavage-bearing tops. The restaurant's founder, Randy DeWitt, had his big "aha!" moment when he realized Hooters just wasn't racy enough. (He also called the restaurant's servers "weapons of mass distraction.") His insights made Twin Peaks the fastest growing restaurant concept in the U.S.

Jon McGee, a partner in the group that owns the restaurants locally, doesn't focus on any of that. He says he's proud of the food and the fact that, thanks to a patented system, the beer is served at a colder-than-ice-cold 29 degrees. Pressed on the concept's tendency to hire comely servers, he doesn't bite.

"We look for people with great personalities, who can also give great service," he says. "We go for the girl-next-door look. These are girls who want to have fun."

As for St. Louis, he says the area's appeal was clear. "St. Louis is such a great sports town," he says. "We want to be a part of that."

The Chesterfield restaurant is located in what used to be a Macaroni Grill, only completely revamped and given the concept's signature ski lodge-turned-sports bar look. Coming up later this year: A location in Maplewood, at a spot near Hanley Road and I-64 that used to be an Olive Garden. McGee says they hope to have it open by November.

With his co-owners, McGee also owns Twin Peaks franchises in the Kansas City area. He says there will likely be more St. Louis Twin Peaks in the group's future. "The plan is to have more," he says. "It's always a matter of finding the right location."

For suburban spots, Twin Peaks keeps late hours. The Chesterfield location is open from 11 a.m. to midnight Monday through Thursday, 11 a.m. to 1:30 a.m. on Friday and Saturday, and 11 a.m. to 11 p.m. on Sunday. 

The "Twin Peaks girls" decorate some of the bar's many taps. - PHOTO BY STEVE TRUESDELL
  • The "Twin Peaks girls" decorate some of the bar's many taps.

Turn the page for more photos of Twin Peaks, including its food offerings.

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

Read the Digital Print Issue

June 16, 2021

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2021 Riverfront Times

Website powered by Foundation