Join Riverfront Times Press Club. Because No News is Bad News.

Tuesday, March 7, 2017

Sub Zero's New Vodka Will Cost You $500/Shot

Posted By on Tue, Mar 7, 2017 at 6:07 AM

Even if you like vodka, you'd better really like vodka before you order a shot of the new Stoli at Sub Zero Vodka Bar (308 N. Euclid Avenue, 314-367-1200). Made with "some of the most pristine water sources in the world," ELIT Stolichnaya Pristine Water Series will cost you $500 for a 1.5-ounce pour.


And here's where things could get even more expensive.

Sub Zero actually has two different offerings in the ELIT series: one made with water from the Himalayas, and the other from New Zealand's fame Blue Spring. If you're the kind of completist who needs to try both, you're looking at $1,000 for less booze than you'd find in many modern martinis.

Still, tasting this stuff could score you quite the bragging rights. Only 300 bottles of each type are available world-wide, and Sub Zero owner Derek Gamlin swears the quality of water really does make a huge difference.

"Vodka is nearly 60 percent water, so it has a huge impact on the taste and experience of the spirit," Gamlin, the proprietor of Gamlin Restaurant Group, says in a press release. "These vodkas undergo a slightly different distillation process that maintains more of the characteristics of the hearty winter wheat from Russia. When this is combined with these unique water sources the result it one of the cleanest, best-tasting vodkas we've tried."

And for those of who say a mere "clean" taste should not cost $500? Hey, there's always gin.

We welcome tips and feedback. Email the author at

Riverfront Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of St. Louis and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep St. Louis' true free press free.

Read the Digital Print Issue

July 29, 2020

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2020 Riverfront Times

Website powered by Foundation