Support Local Journalism. Join Riverfront Times Press Club.

Wednesday, May 3, 2017

Karlie Kloss Just Schooled Vanity Fair on Imo's Awesomeness

Posted By on Wed, May 3, 2017 at 7:45 AM

It was supermodel Kate Moss who famously proclaimed that "nothing tastes as good as skinny feels." But her St. Louis-born successor, Karlie Kloss, has a far more relatable mantra when it comes to food. Namely, "cut pizza in squares." Oh, and "everything is better with ranch dressing."

Kloss recently took Vanity Fair's Derek Blasberg to Imo's for an episode of his web series, "Derek Does Stuff with a Friend" (no, we'd never heard of Blasberg or his web series before this either). And much to our amazement, rather than turn up her nose at the Square Beyond Compare like some lesser locals we can think of, Kloss went all-in — introducing viewers to toasted ravioli ("they're just delectable!"), explaining that people drive to St. Louis from all over America to get Imo's, and, yes, arguing the merits of cutting pizza in squares ("you get more slices per surface area of pizza — it's just math").

Ultimately, Kloss lays down the five rules of the Midwestern diet:
  1. Everything is better fried.
  2. Everything is better with ranch dressing.
  3. Everything should be bigger than your head.
  4. Cut pizza in squares.
  5. Be thrifty — take it home.
Yes, we'll admit that we detected a hint of mockery in some of this twosome's vamping. (Seriously, despite all of Kloss' professed love of this stuff, just how much of it ends up in a to-go box?) But hey, at least they're paying lip service to the mighty T-rav and St. Louis-style pizza — and it's certainly preferable to trying to argue that starving yourself is fun.

And if nothing else, it's nice to see Imo's getting some free publicity. As Blasberg concludes, "I really think this place could teach us everything we need to know about eating in Missouri." Derek, you have no idea. Come back and we'll teach you all about this amazing little invention called Provel ...

Update: We've now heard from multiple readers letting us know that Blasberg — wait for it! — went to high school right here in St. Louis. Affton High School, apparently. So, yeah, dude probably knows about Provel.

Which raises a whole other issue. Should we assume the video's unwillingness to mention Provel is a slight to St. Louis' favorite almost-sort-of cheese product? Why not at least mention the stuff that gives Imo's its distinctive Imo's-ness?

Maybe we'll just quit while we're ahead...

click to enlarge screen_shot_2017-05-02_at_9.25.00_pm.png

We welcome tips and feedback. Email the author at [email protected]

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

Read the Digital Print Issue

January 19, 2022

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2022 Riverfront Times

Website powered by Foundation