Monday, August 7, 2017

The Sweet Divine Is Open Again, with a Stylish New Storefront

Posted By on Mon, Aug 7, 2017 at 6:32 AM

click to enlarge A romantic style and feel. - PHOTO BY TAYLOR VINSON
  • A romantic style and feel.
Ten months after flames gutted the Sweet Divine (1801 S. 9th Street), the Soulard bakery is back in business.

The local favorite went up in flames last October due to a malfunctioning compressor under a refrigerator. The fire left the dessert shop homeless — although owners Jenna and Jason Siebert continued to bake out of McArthur's Bakery in the Loop. The two also traveled on their food truck, Georgie, reporting their daily locations through social media.

But on August 3, that cobbled-together system came to an end. On August 3, the bakery reopened its doors to its renovated home, which Jenna Siebert says she personally designed.

The new space offers a more open concept, inviting customers to be a part of the Sweet Divine experience. Customers will be able to see bakers working in the back and frosting in the front as soon as they walk in the door. The storefront seats about twelve guests, with high-top seating right next to the decorating table as well as a pink couch, for the ultimate cupcake and chill.

If that’s not enough to entice you, the Sweet Divine Bakery is adding to its menu, bringing back croissants, more cupcake selections and special treats like chocolate truffles, as Feast Magazine first reported. Lead pastry chef Tim Kutterer is also working on gluten-free donuts and blueberry muffins. The shop has also partnered with Park Avenue Coffee in hopes of bringing in a larger breakfast crowd.

click to enlarge The "Tuxedo" cupcake. - PHOTO BY TAYLOR VINSON
  • The "Tuxedo" cupcake.

And that's not all: The store is also be selling fresh flowers, so customers who buy cakes to-go can have something special to accompany them.

The aim is to make it a cool date-night spot. Says Jenna Siebert, "Seeing my vision come to life has been an amazing feeling. It's like having a baby here. This is like our rebirth. There's no place like home."

New hours for the Sweet Divine are Tuesday through Thursday from 6:30 a.m. to 9 p.m., Friday and Saturday from 6:30 a.m. to 10 p.m. and Sunday from 10 a.m. to 4 p.m. The shop is closed on Mondays.

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