Monday, July 2, 2018

Dō Cookie Dough, a NYC Sensation, Is Now at 'ZZA in the Central West End

Posted By on Mon, Jul 2, 2018 at 8:42 AM

click to enlarge The chocolate chip and sugar cookie are two of the classic flavors that 'ZZA carries. - LEXIE MILLER
  • LEXIE MILLER
  • The chocolate chip and sugar cookie are two of the classic flavors that 'ZZA carries.

A New York City favorite has arrived in St. Louis: cookie dough is now available at 'ZZA Pizza + Salad (54 N. Euclid, 314-696-8585) in the Central West End.

As the name suggests, Dō offers cookie dough — raw dough that, thanks to its pasteurized eggs and heat-treated flour, is nevertheless safe to eat. You can get a scoop of raw dough or dough mixed into ice cream sundaes, milkshakes, baked goods and more.

Founder and CEO Kristen Tomlan grew up in the St. Louis area before moving to New York City after college. Her childhood love for baking and sweets led her to begin Dō Cookie Dough Confections in 2014.

The first Dō store opened in January 2017 in Greenwich Village and swiftly became a sensation both on Instagram and IRL, drawing what Eater called "the longest line in town" (no small feat in New York). The New York Times, People and Forbes have all written about Tomlan and her sweets. Customers have been equally appreciative. "Surely I must've died and gone to sweet-tooth heaven," one wrote on Dō's website.

When Tomlan is back in STL, she always eats at her favorite pizza spots, which include Chris Sommers' restaurants Pi Pizzeria and 'ZZA. "If I'm not eating cookie dough, I want to be eating pizza," Tomlan says.

Bringing her now-famous treat to her hometown was an easy decision. "St. Louis has a special place in my heart," Tomlan says. From there, deciding to partner with 'ZZA was an easy call.

Currently, the dough is only being sold at 'ZZA's just-opened Central West End location, but they may extend the partnership to the flagship at 282 N. Skinker Boulevard as well, Sommers says.

"She has a great business up in New York, so I'm excited to bring it here," he says.

click to enlarge 'ZZA recently opened its second location in the Euclid Building, which also includes Shack  Shack. - LEXIE MILLER
  • LEXIE MILLER
  • 'ZZA recently opened its second location in the Euclid Building, which also includes Shack Shack.

Currently, the flavors at 'ZZA will be the same as the New York location: classics, such as chocolate chip; signature flavors, including peanut butter snickerdoodle; and seasonal favorites. (A four-ounce cup of frozen cookie dough is $4.50.) But there is the possibility of change in the flavors over time to complement 'ZZA's menu, Tomlan says. Sommers also hopes to create some original St. Louis flavors.

Cake batter was the first flavor to sell out, but Sommers says his personal favorite is the classic chocolate chip.

Sommers is also working on getting the gluten-free and vegan options from New York, since his restaurants have a large focus on gluten-free and vegan dishes, he says.

'ZZA Pizza + Salad is open Monday through Saturday 11 a.m. to 10 p.m. It closes early on Sundays at 9 p.m.

click to enlarge This sweet treat is perfect for a hot St. Louis summer. - LEXIE MILLER
  • LEXIE MILLER
  • This sweet treat is perfect for a hot St. Louis summer.
click to enlarge The cookies are baked fresh so they are crunchy on the outside and gooey in the middle. - LEXIE MILLER
  • LEXIE MILLER
  • The cookies are baked fresh so they are crunchy on the outside and gooey in the middle.

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