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Tuesday, September 11, 2018

Either Jason Isbell Really Loves Provel or He's Really Missing Out

Posted By on Tue, Sep 11, 2018 at 6:37 AM

click to enlarge Jason Isbell. - FLICKR/SARA
  • Jason Isbell.

Singer-songwriter Jason Isbell had an unusual answer yesterday when asked what he'd be eating in St. Louis before his show at Stifel Theatre.

"I normally just sit in the car and eat Provel when I'm here," he responded to a fan via Twitter.

To which we can only say: Wrong answer, buddy!

This is not to say Provel is intrinsically bad. Originally skeptics, we've become convinced of its charms thanks to a host of creative chefs using its not-technically-a-cheese powers in interesting ways.

But that is, in fact, exactly our point. The St. Louis food scene may have lagged for years, but these days, tons of creative chefs are doing amazing things in this town. Food & Wine says our food scene is seriously good. Zagat says we're "one of the most exciting food cities in America." Reasonable people can disagree on some of their choices, but surely we can all concede that visitors can definitely do better than gobbling up a processed cheese product in their cars.

And indeed, fans offered some surprisingly spot-on recommendations:

And, as as one pointed out, perhaps the options suggested in the headline to this story don't need to be mutually exclusive. Maybe Jason Isbell really does loves Provel — he would still be missing out to eat it (cold? Provel does not taste great cold!) in his car.

There are restaurants that can help with that:

Still, others thought the performer had a good game plan.

How does the adage go? You can lead the Midwesterner to a good restaurant, but you can't make them actually try the food?

We welcome tips and feedback. Email the author at

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