The Mystery of the Tween Demo

:Bringing smarty back, Nancy Drew returns for another generation of young consumers.

Nancy Drew

multiple locations

So lame Nancy Drew, writer-director Andrew Flemings attempt to jump-start a new Warner Bros. franchise, is a movie flaunting a most obvious demographic strategy -- a teen flick with a sensibility, or at least sense of humor, thats most definitely parental.

Invented in 1930 by the same Stratemeyer syndicate that gave the world Tom Swift and the Hardy Boys, the bold, intelligent and well-brought-up Nancy sleuthed her way through some 60 mystery novels -- motoring around the Midwestern countryside in a blue roadster, amazing school chums with her perspicuity, and inspiring an international fan base whose self-identified members range from Ruth Bader Ginsburg and Barbara Walters to Fran Lebowitz and Ayaan Hirsi Ali.

An eternal sixteen until changes in the motor vehicles code mandated she turn eighteen, Nancy lived in Oedipal bliss with a doting father -- Mom having died long before -- and kept company with an equally adoring, somewhat dim, beau. The last time Warner Bros. brought Nancy to the screen, in the person of Bonita Granville, she was a scatterbrained chatterbox; in her current incarnation, played by Emma Roberts (niece of Julia), shes a perky, politely eye-rolling little know-it-all who, although a senior in high school, looks fourteen and has the personality of an obnoxious, if fearless, twelve-year-old.

This tweener goddess -- a virtual Batcave of handy accessories packed in her shoulder bag -- may prove too annoying for general audiences, particularly as the deglamorized Roberts plays her comically straight. The movie derives much of its humor from the spectacle of Nancys single-minded rectitude once she and dad (Tate Donovan) relocate from River Heights to a spooky old mansion in the Hollywood Hills where, 25 years before, the star Dehlia Draycott met her mysterious demise. Nancy plunges headlong into that mystery as well as the world of Hollywood High; there, she is the enigma, astounding the resident mean girls with her bulletproof Teflon dweebishness.

A former child actor, Fleming has worked this territory before. Set in an LA parochial school and featuring a coven of teenage witches, The Craft (1996) was a promising riot-grrrl saga that midway through went all, like, moralistic; even funnier than it was puerile, Dick (1999) imagined the Nixon presidency brought down by a pair of ecstatically simpering fifteen-year-old ninnies (Kirsten Dunst and Michelle Williams). High school crowd scenes bring out the best in Flemings mise-en-scene -- the frame lovingly packed with bellicose representatives of every imaginable adolescent subculture.

Like Dick, if not to as richly comic effect, Nancy Drew practices a form of dual address. Jokes like the girl detectives solemn announcement that she recently discovered movies arent shot from beginning to end or casting Mulholland Dr. amnesiac Laura Elena Harring as the resident dead movie star, are launched into a void well above the target audiences head. So too, Nancys pedantic concern with historical anachronism -- especially since she herself is a walking time capsule. (Nothing sounds like vinyl, she firmly declares at the onset of her suitably retro birthday party.)

In some respects, Flemings two-track approach recalls the old Jay Ward cartoons -- Crusader Rabbit, Rocky and Bullwinkle, George of the Jungle et al. Nancy herself resembles one of Wards heroic nerds or super-smarties, spreading goodness as she single-handedly unravels a sinister cabal. Her character is inoculated against insufferability by the addition of a squat, amorous twelve-year-old (Josh Flitter), playing a whiny Sancho Panza to Nancys brainiac Quixote. I wonder who tried to kill us? she muses after a speeding SUV nearly flattens them. Im wondering too, he replies. In fact, Im kind of freaking out about it.

Unavoidably arch but essentially playful in its wit, Nancy Drew neither wears out its welcome nor compromises its heroine. Nancy is unstoppable. By the movies end, her trademark penny loafers and Sandra Dee outfits have been officially pronounced fashionable -- the new sincerity. Thats pretty much the idea of this young superheroine, quotation marks and all.

Scroll to read more Movie Reviews & News articles


Join Riverfront Times Newsletters

Subscribe now to get the latest news delivered right to your inbox.