The mammoth SXSW 2010 has competition this year from a new, independent music and arts festival south of the border in Monterrey, Mexico. Called Festival de Musica y arte para todas las Edades -- or simply MtyMx -- the three-day festival lasts Saturday, March 20 through Monday, March 22, and is billed as an "all-ages festival of music and art." (Note: This author helped out planning MtyMx early in the process.)
For a while now, whispers of the well-curated line-up have circulated among music blogs, mainly thanks to its notorious co-organizer, DIY Brooklyn promoter Todd Patrick. In the past several years, Patrick (who's better known as Todd P) has been constantly booking affordable, all-ages shows in various music venues around New York. His shows include national and local artists from a variety of genres and varying degrees of popular and critical acclaim -- but all have a knack for catching the kind of underground artists that will be featured on Pitchfork's "Forkcast" before it happens.
MtyMx -- which P is collaborating on with Yo Garage -- will take place in Autocinema Las Torres, an abandoned drive-in movie theatre, where attendees are encouraged to set-up camp throughout the festival. Todd P has made it very clear that he planned it around SXSW to capitalize on the fact that Monterrey is just five hours from Austin -- a relatively short distance for both bands and festivalgoers to travel back and forth. Organizers have gone so far as to schedule round-trip buses departing from/returning to the Austin venue Cheer Up Charlie's (formerly Ms Bea's). All of Todd P's shows are all ages and affordable, and MtyMx seems to be no different: Three-day passes are $30 and discounted round-trip bus fare are available and can both be purchased in advance.
For the past four years, Todd P has organized unofficial multi-day shows at SXSW at Ms Bea's full of national independent artists (including a strong presence from Brooklyn bands). The line-up for MtyMx has a much more international flavor, with Mexican bands making up one-third of the 78 announced acts. It seems Todd P's intention was to give these native artists a chance to debut to an otherwise hard-to-reach American audience. Each day, approximately twenty-five bands and a slew of DJs will play two different stages with highlights being: Liars, No Age, Neon Indian, Andrew W.K, Dan Deacon, Fucked Up, Los Planteas, and Acid Mothers Temple, to name a few.