After playing South by Southwest in 2008, Black Joe Lewis and the Honeybears spent the rest of the year being courted by countless record labels, touring constantly, and being touted by virtually every major music publication and music blog out there. But the band, led by naturally charismatic frontman and ripping lead guitarist Joe Lewis, lives up to the hype on its debut full-length, Tell 'Em What Your Name Is. The album's ten songs fly by in just over 30 minutes in a blaze of hook-laden old-school funk and dirty electric blues. Spoon drummer and producer extraordinaire Jim Eno guides Name's analog warmth and slow-burning emotion; highlights include the Marvin Gaye-esque downtempo groove of "I'm Broke," the Bo Diddley blues rumble "Master Sold My Baby" and the unbridled, heavy-handed driving soul of "Get Yo Shit."