Cults

8 p.m. Friday, July 30. Luminary Center for the Arts, 4900 Reber Place.

By Diana Benanti on Wed, Jul 28, 2010 at 4:00 am

Cults

$8 in advance, $10 at the door. theluminaryarts.com.

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The highly enigmatic Cults burst on the blog scene in March, leaving a trail of confusion and misinformation in its hype-filled wake. It's a gamble, surely, naming your band something that's entirely impossible to Google, but 21-year-old couple Madeline Follin and Brian Oblivion (not his real name) weren't planning on becoming indie pop's band to watch. The pair posted three sublime '60s-pop tunes to musician platform Bandcamp, and without a stitch of marketing or even a MySpace page, it suddenly found itself christened "Best New Music" by Pitchfork. "Go Outside" is a sunny twee sing-along punctuated by breezy glockenspiel and Follin's childlike vocals, all kicked off by a cryptic Jim Jones sound bite—"Death is not a fearful thing, it's living that's treacherous"