Dem Franchize Boyz

On Top of Our Game (Virgin)

Mar 1, 2006 at 4:00 am
You may have heard D4L's hit song "Laffy Taffy." The extended sex/candy metaphor is pretty terrible, distinguishing itself only through its reliance on finger snaps and so-bad-it's-good appeal. Surprisingly, those snaps are the trademark of an Atlanta sound called snap, a movement headed by D4L and Dem Franchize Boyz. DFB's forgettable singles have all the mediocrity of "Laffy Taffy" (and none of the puerile charm of Jolly Rancher references), yet somehow those songs ("I Think They Like Me [So So Def remix]" and "Lean Wit It, Rock Wit It") have sat persistently at the top of the Billboard charts for weeks. The massive success of this crap is more interesting than anything on the Boyz' album. On Top of Our Game is straight tepid, not creative or notable enough to even be called bad. The hook for "Give Props" states that DFB are motived by haters. This album should give them no shortage of motivation.