What My Spirit Hood Means To Me: Coachella Goers Explain

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3. "It helps animals" The "Pro Blue" Spirit Hoods allow patrons to support the animal depicted in their head gear, with 10% of proceeds going toward, in this case, grey wolves and snow leopards, apparently.

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2."It changed my life" Tucker Gumber, pictured here with his friend Christina, was inspired by his love of the hood to create a spiritual wellness group and a business that does something or other. "The whole adventure started because of a hat," he says adding, "this totally changed my life. The amount of friends I have met because of this is insane." His hood not only changed how he looked, but also who he is. "When I put this hood on I feel like I look like a rock star. Now I don't even need to wear it. I have had a total transformation of myself in just one year."

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