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Friday, March 19, 2010

A Mexico-Based Competitor to SXSW Kicks Off this Weekend

Posted By on Fri, Mar 19, 2010 at 12:16 PM

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Recently, the New York Times featured a story on MtyMx, in which Todd P denied the festival was a reaction against the current climate of SXSW, but still sought to emphasize: "I've never enjoyed going to big multi-venue festivals. Everyone knows that those bands are going to be playing the worst set of their lives. Everyone's drunk, you never get any sleep the whole time, and it's all networking and schmoozing. It's a necessary evil, but afterwards you kind of want to wash it out of your hair."

MtyMx strives to create a kinder, gentler festival experience sans music industry types for both audiences and bands alike but has recently faced criticism over logistical concerns. As reported in that same NYT article, in February the United States State Department issued a travel alert for Americans in Mexico, citing rising violence along the border as the reason. Todd P has quickly dispelled these concerns, and highlighted the great opportunity this is for American bands to quench middle-class Mexicans' thirst for American indie artists -- while support Mexican artists and challenging American tourists to experience Mexico outside the confines of a resort.

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