Wednesday, April 18, 2012

Bill Streeter Unleashes Lo-Fi Cherokee: Fourteen Bands, Fourteen Videos, One Day

Posted By on Wed, Apr 18, 2012 at 7:41 AM

Bill Streeter unveiled Lo-Fi Cherokee, which shows off artists from Tower Groove Records. Streeter and company shot fourteen bands in one day. - PHOTO BY SCOTT BEALE / LAUGHING SQUID
  • Photo by Scott Beale / Laughing Squid
  • Bill Streeter unveiled Lo-Fi Cherokee, which shows off artists from Tower Groove Records. Streeter and company shot fourteen bands in one day.

Bill Streeter's acclaimed Lo-Fi St. Louis unveiled an ambitious new project earlier this week: A collaboration with Tower Groove Records that showcases fourteen artists playing at Cherokee Street businesses.

Even more impressive? Streeter's crew managed to film fourteen different musical acts in one day without going completely bonkers.

The first video features Humdrum playing "I'll Find You" at STL-Style, the unique t-shirt shop that celebrates St. Louis' identity.

In an interview with RFT Music, Streeter says that initially Tower Groove Records wanted him to create a video expounding on the collective's purpose. But he adds the project grew into a more ambitious affair that featured bands playing at Cherokee Street establishments in a single day.

"At first I was like 'I don't know if we can do that. We could try a do a few in one day,'" Streeter says. "And then I thought about it and I was like 'with enough planning we could probably pull that off.'"

Bands that made it out for the April 7 shoot include Pretty Little Empire, Black James, Catholic Guilt, Demon Lover, Union Tree Review and Beth Bombara. [Click here to see the schedule that shows which bands played at specific locations.]

Streeter collaborated with more audio professionals than usual for the project, mainly because the sound process was so time-consuming.

"I have one guy I work with on a regular basis, but we needed at least two other audio engineers," he says. "Because the idea was that since that takes the longest, we should have three audio crews sort of leapfrogging each other across the street. So while we're shooting one video, there are two other audio crews at other places at various stages of setup."

Streeter says that the experience could have been different if - hypothetically - people didn't show up at a particular location. But some good planning and some more-than-cooperative business owners made the seven-hour shoot work.

"And that worked out really well," he adds. "Because the way it worked out was we would walk into each place and they would be ready to go as far as audio goes. And we'd just go in and shoot. And usually with the shooting, we'd do one or two takes of the song and it would be onto the next place. So it ended up working out really well."

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