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Monday, January 6, 2014

Is This the Michael Bolton Renaissance We've All Been Waiting For?

Posted By on Mon, Jan 6, 2014 at 4:25 AM

He's back, baby! Happy Honda Days from Michael Bolton.
  • He's back, baby! Happy Honda Days from Michael Bolton.

Soft-rock seems to be making a comeback. Just recently Phil Collins announced his glorious return to music, and now Michael Bolton has been plastered all over our TV screens. That's right, Michael Bolton. That balding dude your mom used to listen to.

It's tough defending Bolton, but hey, I'm up to the task. It looks like Bolton is back in a big way, and though he seems to be rocking hair plugs or a wig or some such ridiculousness, I'm glad of it. This is the Michael Bolton renaissance we've all been waiting for, and I personally welcome our new adult-contemporary commercial-jingle overlord.

It started with the holiday commercials. Recently it seemed you couldn't turn on the TV without seeing a car commercial featuring Bolton singing some holiday classics. I was a little bit confused by this. I mean, first off, why would Michael Bolton be in a commercial in 2013 anyway? The dude's career started to falter sometime in the mid-'90s.

Secondly, what would he even be promoting? So far as I knew, he didn't have a new record coming out. His last album had come out in February 2013 and his last Christmas album had come out in 2007. (I knew this thanks to a quick Wikipedia jaunt. Don't judge me.)

So why was Michael Bolton trying to sell me a Honda Civic?

Oddly enough, it's because the people who write commercials think Michael Bolton is cool enough to sell me a sedan. Though that statement sounds bizarre as hell, it clearly worked. The ads were everywhere, and I couldn't get Michael Bolton out of my head. He even started showing up in my Facebook feed!

Story continues on the next page.

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