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Tuesday, March 11, 2014

The Luminary Announces Grand Opening for New Space on May 17

Posted By on Tue, Mar 11, 2014 at 3:27 AM

Brea and James McAnally stand in the spot where the Luminary's stage will soon be erected. - MABEL SUEN
  • Mabel Suen
  • Brea and James McAnally stand in the spot where the Luminary's stage will soon be erected.

"Just come to the doors that say 'Walgreens' on them -- the only ones that aren't covered in plywood," instructs James McAnally of the Luminary, regarding a meeting at the art incubator and music venue's new home-to-be at 2701 Cherokee Street.

James and his wife Brea's voices echo a greeting from somewhere in the back end of the wide-open space that's wrought with vaulted ceilings and construction debris in every direction. An estimated 1,500 hours of volunteer labor have accumulated since construction began one-and-a-half years ago, and on May 17, a grand-opening event featuring a re-brand will show just how far the Luminary has come.

See also: James & Brea McAnally: 2011 Riverfront Times MasterMind Award Winners

After raising more than $20,000 via Kickstarter toward the project in 2012, the McAnallys signed a lease on the trio of buildings on Cherokee Street. During the transition period from the Luminary's previous location off of Kingshighway, artist residencies continued with exhibitions in a temporary gallery. Light music programming included an installment of its Post Performance Series last summer.

  • Vadim Gershman | Courtesy of the Luminary
  • The Luminary's new logo.

"I think we're ready to get past the construction portion and actually do what we do well -- have concerts and exhibits, and show off the programming we've actually been running that the public hasn't seen," says Brea McAnally. "We're just ready to dive in."

To coincide the grand-opening announcement, the Luminary also unveiled a new website complete with a logo rebrand and revised mission statement.

"We talk about ourselves as an incubator for new ideas and the arts as our mission statement, so early on we set on this theme that our brand is going to change all the time," says James McAnally.

"We've always existed as this place that's in between a do-it-yourself organization and a museum. We're somewhere within that kind of transitioning back and forth, but we also value music programming equally and work on a lot of projects," adds Brea. "Looking around at what's happening now, it's very malleable."

Continue to page two for more.

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