Support Local Journalism. Join Riverfront Times Press Club.

Thursday, April 10, 2014

Music "Festival Style": Now at a Mall Near You, Unfortunately

Posted By on Thu, Apr 10, 2014 at 3:00 AM

vs.jpeg
victoriassecret.com

If you think summer festivals are mainly about the music, you're naive; they've become one of the year's most highly-anticipated fashion shows. Say what you want about the styles -- the floppy hats and the garlands and those gosh darn spirit hoodies -- but music festivals most certainly have a "look."

Once upon a time, these fashions were about expressing your creativity with outfits you put together yourself, no? Now plenty of mall retailers are dominating the game, selling everything from desert-style fringed crop tops to flower crowns. Here are the five most obvious offenders, from low-key to ridiculous.

urban_outfitters.jpg
urbanoutfitters.com

Urban Outfitters
What are they selling? Small, fringed shoulder bags, lace tunics, panama hats, and feather head wraps.

How obviously are they pandering? Considering how quickly they usually appropriate trends like this, Urban Outfitters isn't being as obvious about commercializing attending a music fest as you'd expect. Their spring line is clearly fest-centric, but they aren't doing in-your-face promotions.

vs.jpeg
victoriassecret.com

Pink by Victoria's Secret

What are they selling? See-through tanks, bikinis, backpacks and printed bralettes.

How obviously are they pandering? The lingerie giant doesn't seem to have put in much effort here. The "festival style" page for their youth-geared Pink line is just newly added bikini tops and some jean shorts they were already selling. Swimsuits can pass as clothing...right?

Tags:

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

Read the Digital Print Issue

August 4th, 2021

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2021 Riverfront Times

Website powered by Foundation