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Thursday, September 18, 2014

Six Reasons You Need To Flyer Your Shows

Posted By on Thu, Sep 18, 2014 at 5:01 AM

So easy, even a monkey can do it. - PHILIP KROMER/FLICKR
  • Philip Kromer/Flickr
  • So easy, even a monkey can do it.

Social media takes the heat for a lot of things. Some people insist that it's responsible for diluting activism and killing personal interaction. Others may recall the recent viral Craigslist post about the restaurant that blamed their slowing service on social media and smartphones, while some scientists have even drawn a connection between Facebook use and depression.

But put aside the emerging evidence that social media is ruining our ability to be legitimately social, and let us focus on something that's more immediate in our lives: The internet is screwing up music. While some people could jump to the conclusion that the age of rapid-refreshing and buzzy sites is making music too accessible and disposable, social media has a much more sinister and direct effect. Namely, people are relying on message boards and Facebook invites to spread the word about shows and concerts.

To combat this baffling notion that posting an event on the internet is half the battle, here are six reasons why people who don't flyer for shows shouldn't be allowed to book them.


6. Not Everyone Is On Facebook

I could sit here and dig up some sort of article explaining precisely how many people aren't on Facebook and what precise demographic they are, but I'm not going to. Instead, use the part of your brain that prevents you from clicking every last porn pop-up and employ some common sense. For whatever reason, there's a pile of awesome dumpy weirdos who have nothing to do with virtually any social media. And guess what? Those people sure as hell aren't trolling message boards to find out what's going on out there. Put a piece of paper in a window of a restaurant, record store, liquor store, bike shop or the venue itself -- places where real people go who actually leave their homes for things other than frozen pizzas.


5. You'll Meet New People

Make handbills, then go give them to people. They will not spit in your face. They will probably not throw them on the ground. You can ask them their names and they will tell you, then you can give them a flyer. When you see them again, you can say "hi" to them. Maybe one of them will have sex with you or buy you a grass-fed hamburger at a gastropub. Or maybe they'll even thank you for getting them to go see some decent music.

The worst thing that could happen is what already was going to happen before you handed them the flyer: them not going to your show. Some naysaying asshole missed out on their chance to screw up a good time. How devastating, right? So go out, talk to people, and hand them a piece of paper that reminds them to care about art.


4. It Helps People Actually Remember Shows

Every day on the internet, you're bombarded by a billion things screaming for your attention. Win 250 new emojis. Some idiot you knew in high school wants you to play Candy Crush Saga with them. There are five videos of crippled dogs who have made full recoveries and are now capable of driving hovercrafts. A roving army of ten thousand cops beat up everyone on the planet yesterday. A flyer, however, is pure. It is innocent. It is good. It gives you a visually stimulating image and it lets you know where bands are playing and what time they start. It's something honest and tangible -- a physical object that removes your brain from lifelessly sitting on the side of the information superhighway.

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