Baltzell plans for Parlor to be a place where people can get together after shows and continue their evening out in the neighborhood. Parlor features an elevated DJ booth, and the owners envision hosting DJs from across the country to play in the space.The food element will be provided by Bob Brazell of Byrd & Barrel, who plans to have a "permanent food truck" parked in the space's "intimate" patio.
“We’re really going to focus on trying to book DJ sets by people with sold-out shows,” Baltzell says. “There’s always going to be one guy in a band who plays records on the side, so we’re really going to try to cherry-pick those people, do a separate booking deal with them and pull [concertgoers] after the show for a more intimate experience.”
As a seasoned talent buyer and venue operator, Cracchiolo is excited to expand his investment in the St. Louis entertainment scene with Parlor. “I’ve spent a lot of time working with talent from a concert standpoint and I’m looking forward to applying those resources in a different way,” Cracchiolo says. “I’ve always been motivated by the idea of bringing something special to St. Louis that it may not already have, and we’re going to have a unique opportunity to really curate the DJ schedule with some names you might not otherwise see here.”
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