Monday, November 13, 2017

Taylor Swift Loved KMOV's Traffic Report on Friday

Posted By on Mon, Nov 13, 2017 at 11:49 AM

KMOV traffic anchor Laura Hettiger put a spin on her traffic report Friday by filling it with Taylor Swift references — earning praise from no less than the pop icon herself.

As reported by sites including ET Canada, Hettiger slipped in the titles of T-Swizzle's greatest hits to describe the commute that morning, which just so happened to be the release date for the star's latest album, Reputation.

"There is a lot of 'Blank Space' on the roads out there because traffic is pretty light," Hettiger told viewers.

"I don't have to say, 'Look What You Made Me Do,'" she added later, "because traffic looks good all over the St. Louis area."

Hettiger also managed to squeeze in references to tracks including "Shake it Off," "Love Story" and "Fearless" — all in less than a minute. Then she segued right into a promotion for the album. "Go get it, friends," she said, preparing to cede the floor back to the show's anchors. "It's like ten or twelve bucks. You can do it."

"Laura, I knew you were trouble when you walked in," one anchor quipped — leading to an audible groan from her colleague.

Tay Tay, though, was delighted. That afternoon, Swift tweeted that her cousins in St. Louis had sent the report to her. Obviously, it got her seal of approval...

...and Hettiger was ecstatic.

You can watch the report for yourself right here:

This isn't the only time Hettiger has had a little fun with the traffic report.

"As you all know, I like to spice it up a bit when the commute is a good one, so that's just what I did," Hettiger wrote on Facebook while posting the video. "I doubt it hurt my 'Reputation!'"

You can find more of Hettiger's videos, including the traffic report below in honor of a Faith Hill and Tim McGraw concert in St. Louis earlier this year, on her Facebook page.

We’re keeping you informed…
...and it’s what we love to do. From local politics and culture to national news that hits close to home, Riverfront Times has been keeping St. Louis informed for years.

It’s never been more important to support local news sources. A free press means accountability and a well-informed public, and we want to keep our unique and independent reporting available for many, many years to come.

If quality journalism is important to you, please consider a donation to Riverfront Times. Every reader contribution is valuable and so appreciated, and goes directly to support our coverage of critical issues and neighborhood culture. Thank you.

Read the Digital Print Issue

March 25, 2020


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2020 Riverfront Times

Website powered by Foundation