The first was Levi's Sta-Prest line of clothing, which featured prominent, permanent creases. I owned a couple pairs of Sta-Prest trousers, and they were awesome. I wish they still existed, but sadly, the world simply wasn't ready.
The second thing was the ad campaign that went along with the clothes, and it was, if anything, even better. Ladies and gentlemen, I give you Flat Eric, quite possibly the greatest puppet in the history of puppetry.
And, as a bonus Thing, the video that introduced Flat Eric to the world:
