You've seen the best, you've seen the rest, now it's time for the worst.
To be perfectly honest, I thought that this year's haul of commercials was one of the weakest in recent memory. There were a few pretty great ones, but overall, kind of a letdown. Personally, I blame Anheuser-Busch (or in corporate speak, ABInBev.) For years, they were the unquestioned behemoth of Super Bowl adverts. This year, not so much.
And the winner (sort of), is...
The Champion: Sobe Life Water, "Monsters vs. Aliens 3D"
Where do I even begin to describe how shitty this was? First off, why is it that every few years someone decides that bringing back 3D is a good idea? I just don't get it. Don't get me wrong; watching the "Three Stooges" throw pies directly at the camera is a lot of fun, yes. But shouldn't we have come up with some better sort of technology in the past 65 years? Or at the very least have realized that it's just not that good of an idea in the first place?
On top of that, well, pretty much everything else about this ad. Who greenlit this thing? We've got lizards dancing, footballers prancing, and none of it seemed to have any kind of point in the least. At least the Sobe ad from last year (which I also hated, by the way), had some vintage"Thriller" action. This was just brutal.
And so, to the good people at Sobe and their awful advertising department, I present to you the Rundown's Worst Super Bowl Advertisement Award for Super Bowl XLIII. Congratulations, Sobe. You guys really earned it.