So am I so thrilled with Ocho's use of a prop I've been converted to his cause? No. I saw Joe Horn and his hidden cell phone routine years ago; nobody's ever going to top that one as far as sheer balls and foresight.
No, the reason I love Chad Ochocinco is as simple as it is elegant: "Chad Ochocinco Fined $30K for Sombrero," just might be the greatest headline I've ever read.
So sure, he may be more than a little obnoxious, and yeah, maybe he's everything wrong with the modern game of football. But you can't argue with the man's results. Chad Ochocinco knows how to write a headline. He even Tweeted before the game he was going to get fined, then went out and got himself fined in the most awesome way possible.
Hell, I almost care what the Bengals do now on Sunday, and trust me, that's never, ever happened before.