It's Already 2012 for Claire McCaskill: Attack ads circulating online and on the radio

Jun 30, 2011 at 4:00 am

You may have heard that Claire McCaskill, Missouri's senior senator, is running for reelection in 2012. She doesn't know who her Republican opponent is yet. (Congressman Todd Akin and former state treasurer and gubernatorial candidate Sarah Steelman are both vying for the job. So is businessman John Brunner. Though, oddly, he's also considering running in Tennessee.) She hasn't even won the primary. Election Day is still seventeen months away.

Nonetheless, last week American Crossroads, a conservative 527 advocacy organization based in Washington, D.C., launched a campaign against McCaskill with a $50,000 statewide radio spot and a website, Truth About Claire.

Isn't all this a little...premature?

Not when McCaskill's candidacy is a sure thing, says Jonathan Collegio, American Crossroads' communications director.

"Claire McCaskill is so far to the left of her constituents, she's a top target regardless of who wins the primary," he says. "With a targeted election, it's important to begin framing the campaign and issues early."

Not only that, Collegio says, "Claire McCaskill is one of the most vulnerable Democrats up for reelection net year. While she talks a lot of fiscal conservative talk, her voting record is far more liberal than most Missouri voters realize. If you're a fiscal conservative, you don't vote for bailouts and stimulus packages and massive government healthcare takeovers."

Truth About Claire also highlights — and ridicules — some other proposals McCaskill voted for, such as a $451,614 grant subsidizing the University of Missouri-St. Louis' study of Brazilian wood-boring beetles.

Caitlin Legacki, a senior spokeswoman for the Missouri Democratic Party, got back to us via e-mail. "All of the attacks against Claire are going to be about distorting her record," she writes. "As an Independent who has cut spending by going after the big contractors, she's stepped on some pretty big toes, and there are quite a few giants who want to take her out as a result. But Claire has always been comfortable as the underdog, fighting for what's right."

As for the latest group that aims to take her out, American Crossroads is a relatively new political committee: It first appeared during the 2010 election cycle when, along with its sister organization, a nonprofit called Crossroads GPS, it raised $71 million. (Former RNC chair Mike Duncan serves as the chairman of its board of directors, and former White House chief of staff Karl Rove is an adviser.) Most of its money in 2010 went toward negative campaign ads targeting, among others, Missouri senatorial candidate Robin Carnahan, Colorado Senator Michael Bennet and Washington Senator Patty Murray.

"Campaign laws make it difficult for non-party organizations to support candidates," Collegio explains, almost apologetically. "We most often have to run contrast or negative ads."

Naturally, American Crossroads is also on Facebook, Twitter and YouTube, and it's hired a local consultant, Paul Mouton of Joplin. All of which means: 2012 starts now, and it's going to be a very long year.