Manly Men of St. Louis, Get Your Whiskers Trimmed at This Weekend's NASCAR Race!

Wahl! That's a sexy shave.
Wahl! That's a sexy shave.
As Daily RFT was first to tell you earlier this week, St. Louis has been named the sixth-most manliest city in the nation. How did we earn such honor?

According to the authors of the study, it has something to do with our appetite for sports (particularly the motorized kind), manly magazines and salty snacks. We'd like to think it also has something to do with our love of facial hair, seeing how -- as AMI reminds us -- we are home to largest mustache statue in the world -- the Gateway Arch.

Which brings us to the point of this here post: Today and tomorrow manly men of St. Louis can get their beards and mustaches trimmed free of charge at Gateway International Raceway courtesy of the WAHL Clipper Corp. The manscaping begins prior to tonight and tomorrow's NASCAR races inside WAHL's 30-foot mobile barbershop. Details follow... 


WAHL's 30-foot mobile barbershop features a team of professional facial hair stylists who are prepped to groom men, offer tips and when prompted discuss sports, vintage cars and other topics heard in a typical barber shop. For those looking for a little more pampering and entertainment, the barbershop also offers WAHL massage products, a strongman competition and music.

Gateway International Speedway from July 16 to July 17 located at 700 Raceway Boulevard (Madison, Ill.). The trimming team with be in full force from:
  • July 16 - 11 a.m. to 8:30 p.m.
  • July 17 - 10 a.m. to 7:30 p.m.

If looking your best is not enough of an incentive for guys to participate, WAHL hopes they will consider supporting a great cause. For every trim performed, WAHL will donate one dollar (up to a maximum of $2,500) to the National Fallen Firefighters Foundation, a non-profit organization that honors America's fallen firefighters and assists their surviving families and coworkers. In addition, those freshly groomed St. Louis men that participate are automatically entered into the 5th annual WAHL Man of the Year photo contest, a search of the best beard, mustache and goatee in America.

One finalist will be named in each category at all tour stops. National winners will receive a 42-inch flat panel HDTV in each category. WAHL will post all eligible entries to beginning May 31, 2010 and voting will remain open through November 8, 2010 at 5 p.m. CST to determine the finalists. All finalists will win an mp4 player. The national winners in each category - beard, mustache, and goatee - will be announced by February 15, 2010. Entry into the WAHL Man of the Year competition can be done on-site during the WAHL Let It Grow mobile tour or at beginning May 28 at 5 p.m. CST.

For more information on the WAHL Let It Grow Tour or Man of the Year contest, visit
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