Post-Dispatch to MLB: Can We Have the All-Star Game in St. Louis Every Year? Please!!

By Chad Garrison on Wed, Jul 15, 2009 at 8:35 am

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An All-Star Game cover of the Post-Dispatch now for sale on stltoday.com for $19.95.

The All-Star Game was very kind to the hometown daily. The media-focused magazine Editor & Publisher yesterday reported that the Post-Dispatch increased its press run by 20,000 copies today and yesterday based on demand for its All-Star Game coverage.

And the daily's website has seen even bigger gains. Post-Dispatch editor Arnie Robbins tells E&P that Stltoday.com had a record 2.7 million page views on Monday -- its highest one-day total since launching in the mid-1990s.

The site reached its record of 2.55 million a year ago -- July 20, 2008 -- when InBev completed its purchase of Anheuser-Busch and a Maplewood firefighter was gunned down.

Says Robbins:

"We have the best coverage of the All-Star game anywhere. Fans from the area want to know about things like traffic around the game and events, and out of towners basically are fans of the game who want to know about this game, too."