And the daily's website has seen even bigger gains. Post-Dispatch editor Arnie Robbins tells E&P that Stltoday.com had a record 2.7 million page views on Monday -- its highest one-day total since launching in the mid-1990s.
The site reached its record of 2.55 million a year ago -- July 20, 2008 -- when InBev completed its purchase of Anheuser-Busch and a Maplewood firefighter was gunned down.
"We have the best coverage of the All-Star game anywhere. Fans from the area want to know about things like traffic around the game and events, and out of towners basically are fans of the game who want to know about this game, too."