Press Release of the Day

Dec 31, 2007 at 4:42 pm

Yeah, we've been, uh, up to other stuff during this holiday time. Here's a press release to tide you over till 2008:

From: [email protected] Subject: PETA's Edgy New 'Sex Talk' Ad Hits the Airwaves in St. Louis Date: December 31, 2007 3:27:20 PM CST

After being rejected by all TV network affiliates in St. Louis, PETA's new 'Sex Talk' ad will debut in St. Louis tomorrow on cable. We wanted to air this in Missouri because it's a top puppy mill state in the country. Full details are below, including a link to the commercial. Please let me know if have any interest in this. Best, Holly

For Immediate Release: December 31, 2007

Contact: Bruce Friedrich 757-622-7382, ext. 8342; [email protected] Holly Beal 757-622-7382, ext. 8340; [email protected]

PETA'S EDGY NEW 'SEX TALK' AD HITS THE AIRWAVES IN ST. LOUIS Group Takes Aim at Missouri's Cruel Puppy Mill Industry

St. Louis — Because an estimated 8 million dogs and cats end up at animal shelters each year—and up to 4 million of them must be put to death for a lack of good homes—PETA has launched a brand-new TV ad that will air in St. Louis and is sure to shake up any viewers who haven't spayed or neutered their cats or dogs. The 30-second ad features human parents who encourage their teenage daughter to become sexually active. When the horrified girl asks, "What if I get pregnant?" the parents urge her to "pop out all the kids you can" and say, "If it has a pulse, you should be wrapped around it!" The ad concludes, "Parents shouldn't act this way. Neither should people with dogs and cats. Always spay or neuter."

The ad—which was rejected by all St. Louis network affiliates—will air at night on Comedy Central January 1 to 3.

Why is PETA targeting St. Louis? Because Missouri has the dubious distinction of being one of the top puppy mill states in the country. Puppy mills compound the companion animal overpopulation crisis by breeding hundreds of thousands of dogs in deplorable conditions each year in order to supply pet stores with puppies. PETA's investigation of a Midwestern puppy mill found dogs with oozing eyes, raging ear infections, severe mange, and deformed and abscessed feet from standing on wire cage floors.

"PETA's new 'Sex Talk' commercial shows how ludicrous and dangerous it is when people don't take breeding seriously," says PETA President Ingrid E. Newkirk. "The ad is shocking, and so is people's refusal to spay or neuter their companion animals when millions of deserving, wonderful cats and dogs are dying for a good home."

For more information and to view the ad, please visit or click here.