St. Louis Designers Mix Vintage Hot Rods and High-End Man-Fashion

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Most of the upholstery comes from the manufacturers, who still have bolts of never-used material, though Smith and Maurice also occasionally use reproductions. (Given the mythology of the backseat of the '57 Chevy, using new material is probably a wise decision.)

click to enlarge Dude looks totally ready to crawl under the hood. - TRIM
TRIM
Dude looks totally ready to crawl under the hood.
Most of the clothes are produced at TRIM's studio on Washington Avenue, except for the T-shirts, which are produced out of LA. (But they get silkscreened at a studio on Chouteau Avenue.) "We're interested in being a Midwest brand," says Maurice. "We're genuine, not celebrity whores. We don't need a stamp of approval from New York and LA. We can be more original, not heavily influenced by what goes on out there."

But, should you ever find yourself in LA, you can buy TRIM clothes at Glory, described by TRIM spokeswoman Tammy Derrigan as "a hip lifestyle boutique where celebrities like Brad Pitt shop."

No word on whether Missouri native Pitt has actually bought any TRIM merchandise. The Daily RFT will be scanning the pages of People and US Weekly closely for any sign of the telltale '69 Camaro checker pattern and invites our readers to do the same. In the meantime, enjoy this example of old-school hot rod fashion:

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