But in its heyday, The Evening Whirl, with its SCREAMING ALL-CAPS HEADLINES AND VIVID, CRAZY RHYMES "had the look and feel of a old, dark corner-saloon metamorphosed into a newspaper," writes Eden, author of last year's Touchdown Jesus: Faith and Fandom at Notre Dame. Describing Thomas as "a Wild West newsman, an X-rated Walter Winchell, a blues lyricist," Eden traces the history of the publisher and his creation, including some of the better poems:
Pearl there's one thing I want you to know, You're nothing but a husband-stealing hoe; Your ears may quiver and your hips may shiver, If you have Max again I'll throw you in the river.
Eden also notes that despite Ben Thomas' prolific output -- nearly 3,000 editions -- much has, sadly, been lost to time. "Whirl" is available in its entirety here.