It's Monday in St. Louis, and a good one at that. The temperature is higher than "bone-chilling," there are balls everywhere, and, of course, the Los Angeles Rams' playoff performance this weekend went about as well as a square-tire jalopy trying to win the Indy 500.
Watching the debacle from his private box was team owner and universally acknowledged garbage-person billionaire Stan "St. Louis Is Lagging" Kroenke. His is a face born to be booed. And yet — AND YET — during the the lead-up to the match, Yahoo Sports decided to take Kroenke's side, tweeting Kroenke's photo and "Sup, St. Louis."
Sup, St. Louis. 👋 #WildCardWeekend pic.twitter.com/xIVYYiSKzJ
— Yahoo Sports (@YahooSports) January 7, 2018
How very droll, yes? Punching down at a city that wasted millions in a last-ditch effort to keep the team while the Walmart billionaire laughed all the way to Los Angeles — so very edgy, so lulz.
Aside from jinxing the Rams on the field, the Yahoo Sports tweet also managed to rouse the collective ire of the city. Hell hath no fury like a bunch of Twitter-savvy wiseacres who've been cooped up for two weeks on end — and so the city's best minds proceeded to drag not just Kroenke, but Yahoo Sports, its social media direction and the entire Yahoo brand.
So please, join us in delighting in the sweet nectar of Twitter burns:
Everybody makes fun of your website and you have some of the worst headline writers in the industry.
— eammon (@eammon) January 7, 2018
— Jamie Krock (@JamieKrock) January 7, 2018
Not anymore
— Brendan Schumaker (@Concussed_Shoe) January 7, 2018
— Crash (@crashstl) January 7, 2018
That one time when Yahoo Sports tried to troll St. Louis by showing a picture of the worst team owner in Pro Sports. You sure got us there!
— Nick Fererro (@NickFererro) January 7, 2018
— Michael Splittgerber (@MikeSplit) January 7, 2018
Along with the justified vitriol, some replies questioned Yahoo's very existence.
What is yahoo
— HunchbackOfVaugh🏰 (@H_BVaughnCastle) January 7, 2018
My 12 year old just asked what is yahoo?
— tracey bokermann (@traceybokermann) January 7, 2018
Others had definite opinions on Yahoo's place in the tech ecosystem.
You’re my spam email account.
— Paul Rothermich (@Rosenbagger_) January 8, 2018
Last time I used my Yahoo email Kurt Warner was still stocking shelves at the grocery store
— David C. Grelle (@davidgrelle) January 7, 2018
google shits on u bitch.
— Tony X. (@soIoucity) January 7, 2018
Everybody makes fun of your website and you have some of the worst headline writers in the industry.
— eammon (@eammon) January 7, 2018
Awesome. Are you watching the game with you buddies AOL and Netscape?
— Bryon Ramos (@BryonRamos) January 7, 2018
Others still noted that Yahoo Sports' tweet was uplifting an unlikable sports mogul over a region housing 2.8 million souls .... which had been fucked over by the equally unlikable NFL.
#Trolling a city that got played by the NFL greed machine seems like an unwise content marketing strategy. What does this gain you exactly @YahooSports?
— Daniel Teater (@DanielTeater) January 7, 2018
Just rude @YahooSports #KroenkeSucks and he played with the emotions and money of #STL pic.twitter.com/VmjwN219Jk
— Marianne (@MarianneSTL) January 7, 2018
Really “sup st.louis” you really going that low #yahoosports after how The NFL treated St. Louis Classy.
— Robert 'Effinger (@Robeff) January 7, 2018
What’s this accomplish? Poking fun at a not good situation. Owners contd to verbally stress commitment 2 STL but actions didn’t coincide esp when it was known the move was in works for years - but I’m sure addressing that fact of misdealings wouldn’t have the same splash
— The Commish (@COMMISH_the) January 7, 2018
After getting this grimy, trashy, sleeze out of this town? Doing JUST fine. @YahooSports, #Stlouis did nothing but support this team. You're picking on the victim and defending a victimizer. #STL #12in18 https://t.co/k0k9vhhPSm
— Annie Frey (@anniefreyshow) January 7, 2018
In conclusion:
These replies pic.twitter.com/1XSAEC2ymy
— Chris Pyle (@stlchrisp27) January 7, 2018
Follow Danny Wicentowski on Twitter at @D_Towski. E-mail the author at [email protected]
