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Thursday, February 28, 2008

Anheuser-Busch: King of Beers, Bud of Joke

Posted By on Thu, Feb 28, 2008 at 5:34 PM

Say what you want about the King of Beers. When it comes to making quirky, attention-grabbing advertisements, the folks at Anheuser-Busch know few bounds.

Like, have you seen the Bud Light commercial entitled "Cut the Cheese" that’s making the rounds online? The one the Federal Communications Commission ostensibly banned from this year’s Super Bowl? Since yesterday the ad has garnered more than 8,500 hits on the popular sports blog Deadspin, which -- like other media -- reports that that the commercial was too risqué for television screeners. (Deadspin in turn credits BostonSportz for getting there first.)

Not true, according to A-B’s vice-president of brand management, Keith Levy. “Bud Light’s 'Cut the Cheese' spot was not banned by the FCC and was never intended for TV,” says Levy in a statement to the RFT. “The spot was created as an Internet-only ad and was made available online at budbowl.com to adult consumers who participated in Bud Light’s Super Bowl ad mobile-phone voting campaign.”

The brewery did the same thing last year with an online-only ad titled "Apology Bot."

Okay, now that we got that cleared up, you can check out the “banned” commercial below. Umm, Buttweiser anyone?

Psssst! Here’s a “bonus feature” of our own. The following commercial aired in the U.K. in 2006. Same oeuvre as the Bud Light ad, with a slightly different odour, as the Brits would say. Watch out for the brown trout.

-Chad Garrison

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