Join Riverfront Times Press Club. Because No News is Bad News.

Thursday, March 19, 2009

Post-Dispatch Plans To Pump Up The Pep!

Posted By on Thu, Mar 19, 2009 at 9:07 AM

This just in!

The Post-Dispatch is launching a marketing blitz today entitled, "Turn Up The Moxie!"

Can you feel the excitement already?!

An e-mail from publisher Kevin Mowbray sent yesterday afternoon to all of the paper's employees explains the facts behind the campaign! Read it after the jump!

Dear Colleagues,

We've all heard the endless references regarding the death of the newspaper industry -- how no one is reading newspapers anymore and how advertisers are fleeing to the Internet. No doubt, there are challenges; but I'll leave our challenges up to the pundits since there's plenty of opinion out there.

Beginning tomorrow, we'll haul out the facts. Unabashed, we'll serve up fact after fact about the unmatched strengths of the St. Louis Post-Dispatch and

With these facts, we'll begin to demonstrate our moxie... the moxie that embodies the Post-Dispatch,, our products and our future.

Here are just a few:
  • More than 1.3 million people use the St. Louis Post-Dispatch or each week.   
  • Teens (ages 12-17) have purchasing power and 51% of them read the newspaper in an average week.
  • A message in just one Sunday Post-Dispatch reaches 19% more St. Louis adults than if it ran continuously during Prime Time on KSDK for an entire week.
While it's true that our industry is in midst of change, we're helping lead the innovation, and our facts clearly show why we're as vital as ever to readers, advertisers and the entire St. Louis community.

Let's drown out the negativity with facts. Let's turn up our volume. LET'S...

[peppy visual: Turn Up The Moxie]

No doubt, this is the marketing campaign that will change everything!

Tags: , ,

Riverfront Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of St. Louis and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep St. Louis' true free press free.

Read the Digital Print Issue

September 9, 2020

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2020 Riverfront Times

Website powered by Foundation