Support Local Journalism. Join Riverfront Times Press Club.

Thursday, March 19, 2009

Post-Dispatch Plans To Pump Up The Pep!

Posted By on Thu, Mar 19, 2009 at 9:07 AM

turn_up_the_moxie.jpg
This just in!

The Post-Dispatch is launching a marketing blitz today entitled, "Turn Up The Moxie!"

Can you feel the excitement already?!

An e-mail from publisher Kevin Mowbray sent yesterday afternoon to all of the paper's employees explains the facts behind the campaign! Read it after the jump!

Dear Colleagues,

We've all heard the endless references regarding the death of the newspaper industry -- how no one is reading newspapers anymore and how advertisers are fleeing to the Internet. No doubt, there are challenges; but I'll leave our challenges up to the pundits since there's plenty of opinion out there.

Beginning tomorrow, we'll haul out the facts. Unabashed, we'll serve up fact after fact about the unmatched strengths of the St. Louis Post-Dispatch and STLtoday.com.

With these facts, we'll begin to demonstrate our moxie... the moxie that embodies the Post-Dispatch, STLtoday.com, our products and our future.

Here are just a few:
  • More than 1.3 million people use the St. Louis Post-Dispatch or STLtoday.com each week.   
  • Teens (ages 12-17) have purchasing power and 51% of them read the newspaper in an average week.
  • A message in just one Sunday Post-Dispatch reaches 19% more St. Louis adults than if it ran continuously during Prime Time on KSDK for an entire week.
While it's true that our industry is in midst of change, we're helping lead the innovation, and our facts clearly show why we're as vital as ever to readers, advertisers and the entire St. Louis community.

Let's drown out the negativity with facts. Let's turn up our volume. LET'S...

[peppy visual: Turn Up The Moxie]

No doubt, this is the marketing campaign that will change everything!

Tags: , ,

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

Read the Digital Print Issue

September 22nd, 2021

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2021 Riverfront Times

Website powered by Foundation