Support Local Journalism. Join Riverfront Times Press Club.

Monday, August 24, 2009

Colleges Not Fans of Bud Light "Fan Cans"

Posted By on Mon, Aug 24, 2009 at 8:59 AM

click to enlarge BUDLIGHT.COM
You won't find them at the frat house or shotgunning beers in the stadium parking lot, but there's at least one group on campus not happy with Anheuser-Busch's new college marketing ploy.

College administrators across the country say the brewer's Bud Light "Fan Cans" -- beers wrapped in school colors and sold in major university towns -- contribute to binge and underage drinking and appear as though the universities themselves sanction the brew.

The Wall Street Journal reports that at least 25 schools have formally asked the brewer to end the campaign near their campuses. 

Many of those schools -- including University of Michigan, Texas A&M, University of Colorado, Oklahoma State and Boston College -- have cited trademark issues and underage drinking in their requests.

Meanwhile, administrators at University of Texas and Louisiana State University have decided not to take action even though the cans have already caught on with students -- two weeks before the start of football season.

As an LSU student tells the Journal: "If you put purple and gold (LSU's colors) on anything, especially for game day, it will sell like crazy."

P.S. Anyone know if A-B is selling black and gold cans in Columbia, Mo.? I imagine it is, though I can't imagine Mizzou telling the Missouri brewer to end the practice.

Tags: , ,

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

Read the Digital Print Issue

December 1, 2021

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2021 Riverfront Times

Website powered by Foundation