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Tuesday, March 16, 2010

Heard the One About August Busch IV Getting Spanked in a Toledo Hotel Room?

Posted By on Tue, Mar 16, 2010 at 11:23 AM

click to enlarge Busch IV, circa the mid-1990s when the spanking episode allegedly took place.
  • Busch IV, circa the mid-1990s when the spanking episode allegedly took place.
We hadn't either, until we talked to Jeff Lamb.

Lamb is a voice-over talent in Toledo and just released a self-published book recalling his days as a radio host in the '80s and '90s.

One of the teasers for Lamb's book, "I Used To Be a DJ",  caught Daily RFT's attention. It's the blurb that goes, "Have you ever wondered what it would be like to ... hear August Busch IV being spanked in the next room?"

Curious for more details on that story we called up Lamb yesterday. Following is Lamb's story of the notorious playboy and beer scion August Busch IV (who's reportedly undergoing a stint in rehab at this very moment).

The incident, which Lamb recounts in his book,  played out at an Anheuser-Busch party in Toledo in 1994 -- maybe 1993.

At the time, Lamb was good friends with the Anheuser-Busch distributor in Toledo. So good of friend, in fact, that he'd been invited to go with him to the Bahamas to observe a swimsuit photo shoot for a Budweiser calendar.

One of the models in the calendar also happened to be from Toledo and friends with Lamb. Her name is Rhonda.

Rhonda hoped to land in a Budweiser poster like this one.
  • Rhonda hoped to land in a Budweiser poster like this one.
Lamb says that after the calendar came out, August Busch IV -- then serving as a marketing director for his family's brewery -- called up the Toledo distributor. He'd was really impressed with Rhonda's photo in the calendar and wanted her to appear in a Budweiser poster.

According to Lamb, the distributor invited Busch to Toledo to meet Rhonda and decided to throw the young beer baron a party with other Budweiser models. He rented out a bar and had a fleet of limos to ferry party goers to and from the event.

Lamb was also invited to the party and recalls that Busch IV and Rhonda hit it off. After a while, the two left the party together.

"Ten to fifteen minutes he came back to the party alone, and started talking to another model," recalls Lamb, who says he then called up Rhonda on her primitive mid-90s cell phone. "She was really upset. She told me that they were riding back to Busch IV's hotel when he told her that he'd rented out adjoining rooms -- one for him and one for her. He then told her that she probably wouldn't need her room as they'd be sharing a bed."

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