Support Local Journalism. Join Riverfront Times Press Club.

Wednesday, June 2, 2010

New South Grand District Logo: Back to the Drawing Board, Says Exec Director

Posted By on Wed, Jun 2, 2010 at 2:40 PM

What do you think of these three logos? On May 17, the South Grand Community Improvement District's head honcho, Rachel Witt, posted them on facebook. Each was created by the local design firm, Propaganda Inc.:

click to enlarge PROPAGANDA, INC.
  • Propaganda, Inc.
For weeks, area residents weighed in. Witt said that some of the commenters articulated and confirmed her own feelings, and she concluded that none of the three truly captured the funkiness of South Grand. She's asked Propaganda to come up with some more ideas.

So what was missing? 

"I wanted more of an eclectic, international feel," Witt says. She says she liked the third option the most because it showcased the architecture of the nabe. Incorporating global color into that would be "the tricky part," she says.

If things go according to plan, she adds, she'll have a new batch of options up by the end of the month, which she'll again post on facebook. Witt says that since South Grand is getting a major facelift of new sidewalks, trees and lights as part of the Great Streets Initiative, she thought it was time for a new logo.

She hopes that eventually, the district will get new bike and newspaper racks and trash cans, and the logo can be painted on those.

Slightly bigger versions of the three scrapped ideas:

sg1raw.jpg




sg2raw.jpg



sg3raw_thumb_290x290.jpg

Tags: ,

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

Read the Digital Print Issue

June 9, 2021

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2021 Riverfront Times

Website powered by Foundation