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Wednesday, September 22, 2010

A-B's New Ad Strategy: 'Grab Some Buds' aka Free Beer!

Posted By on Wed, Sep 22, 2010 at 1:39 PM

​Anheuser-Busch unveiled a new advertising strategy for Budweiser today, reports USA Today

Brace yourselves, because it's a revolutionary one:


The idea behind the company's new "Grab some Buds" campaign is targeted toward the under-30s who guzzle astonishing amounts of beer -- beer, market studies show, that is NOT Budweiser.

So A-B, beginning next Monday, will begin a free-sample blitz in "trendy bars and eateries." On September 29, they will host Budweiser National Happy Hour. By mid-October, they plan to have given out 500,000 samples nationwide. 

A-B will also partner with Facebook to provide a free beer for users 22 and older on their birthdays, and will begin a TV ad blitz. Ninety-five percent of Anheuser-Busch TV ad money is going toward pushing Budweiser. 

Brands can come back," says Dave Peacock, A-B president. "Consumers have a high awareness of the brand, but some haven't tried it in a long time."

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