Monday, September 27, 2010

Class Action Suit Against Dial Claims Soap Company Plays Dirty

Posted By on Mon, Sep 27, 2010 at 2:57 PM

​Are you one of those people who uses soap in the belief that it'll kill germs and win you more friends? If so, you may be one of the kabajillions (technical term, you know) who were excited by the prospect of Dial Complete, a soap that claims to eliminate 99.99 percent of germs. 

And if you were one of those people who bought Dial Complete (and you live in Illinois, sorry would-be clean people who live everywhere else), well, welcome to the class. 

Class action lawsuit, that is! 

St. Louis lawyer Eric Holland, of the Holland Schneller Groves firm, represents David Walls, the plaintiff of the case, and by extension all people in Illinois who have purchased the soap. 

Walls claims that Dial is guilty of false advertising--contrary to its "Number One Doctor Recommended!" and "Kills 99.99% of Germs!" claims emblazoned on its packaging, only one study has ever been done on Dial Complete. In 2001, the Dial-owned Dial Center for Innovation (located across the street from the company's corporate headquarters in Scottsdale, Arizona) examined the soap, leading to the advertising claims. 

Dial Complete contains an active ingredient called triclosan, which, incidentally, has been studied. Extensively. The University of Michigan, Columbia University and Tufts University reviewed 27 studies over the last 30 years and concluded that triclosan does not get you any cleaner than plain bar soap does. The U.S.Food and Drug Administration concurred, saying that antimicrobial soaps and sanitizers (like Dial Complete) do not actually reduce risk of illness and infection. 

Oh, snap

You can download the full PDF of the suit, but it basically comes down to this: David Walls was looking for clean hands, and now he and his minimally clean palms are out for revenge, and he's bringing the rest of dirty, duped Illinois with him. 

Daily RFT has calls out to both attorney Eric Holland and Dial's corporate office for comment on the suit, and will update when they respond. 

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